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Find out what your consumer thinks about your product with consumer product testing services from SGS.

FSMA food safety

While launching a new product, understanding how your consumer will assess it is vital. We offer consumer product testing services to assess food and other FMCG products through the following methods:

  • Consumer degustation (food)
  • Consumer testing at home (cosmetics and hygiene products)
  • Demonstration (other non-food products)
  • Focus groups
  • Consumer surveys

Why choose consumer product testing from SGS?

Our consumer product testing services will help you to:

  • Evaluate your product as per key criteria
  • Compare your product with similar products within the same price category
  • Calculate the expected percentage of product consumption by target audience based on statistical probabilities
  • Calculate the probability of a product’s purchase by your target audience within the relevant price category
  • Evaluate the product’s consumption frequency by target audience
  • Define purchase frequency and preferred brands
  • Identify major purchase reasons and key criteria when choosing the product

Trusted consumer product testing services from a world leading service provider

As a world’s leader in inspection, testing, verification and certification company, we offer you unrivaled experience in conducting studies for manufacturers and retailers in Russia and across the world.

By entrusting product consumer testing to us, you can be sure that:

  • Consumer degustations are conducted on the basis of the GOST ISO 8587-2015 Organoleptic Analysis standard
  • All tested products are “no name”: respondents do not know which brands they are testing
  • Only daily consumers of the category in focus participate in research 
  • Statistical methods are used to process the collected information 
  • Research plans and questionnaires are customized according to research objectives and product specifics

We enable you to implement complex projects, including product testing in accredited laboratories.

Contact us today to discuss your goals and we will suggest the optimal consumer product testing solution customized to your needs.