Private Label quality assurance from material origin to retail outlet
On March 22-24, the 2nd International business forum Private Label Director 2007 organised by BBPG Conventions took place in Moscow. PL-directors from all federal retail chains as well as manufacturers from most regions of Russia and CIS attended to the Forum – all in all, about 400 participants.
The Private Label market has been actively developing both in Russia and the whole world. Retailers are extending their RL product range, new niches emerge. The European chains have staked on development of premium PL. In Russia, where basic PL technologies have already been worked out within low-price product segments, medium and premium PL are soon to be launched. More and more consumers seek quality and are likely to purchase goods paying premium. Consequently, suppliers and retailers should upgrade their cooperation accordingly. Therefore, Private Label Director 2007 key subject has been: «From low price – to high quality. Applied solutions for PL development».
Major persons of the Russian and European PL market spoke at the Forum. SGS delivered the presentation focusing on quality assurance of PL by joining efforts of retailers and manufacturers, so as to achieve full product control from material origin to retail outlet.