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The largest Russian retailer of juvenile products Detskiy Mir and SGS Vostok Limited, Russian subsidiary of the SGS Group signed agreement regarding quality and safety assurance activities for the merchandise carried by Detskiy Mir stores.

Namely, in the framework of the agreement SGS auditors have already started to prepare the Factory Quality Assessment plan for manufacturers of baby food supplied to the chain’s stores. The audit will verify the capability of manufacturers to meet Detskiy Mir pre-requisites for safety and quality. Apart from Factory Assessment, SGS is going to conduct random inspection of products supplied to the chain’s stores throughout Russia. Both food and non-food categories (toys, apparel, footwear, sporting goods, baby care) are included in the control scope.

«By engaging an independent expert organization with impeccable international reputation like SGS we secure an effective portfolio management tool, thus increasing the confidence of our customers in quality and safety of the goods marketed in our chain, - said Sergey Shvedov, Deputy General Director of Detskiy Mir.- This agreement is an important element of the systematic work we have been carrying out so as to assure safety of goods on Detskiy Mir shelves and to maximize protection of our consumer. Our next step will be the launch of own Quality Brand».

«Products for children are a high risk category, - commented Grigory Belenky, Head of Consumer Testing Services of SGS in Russia. – The initiative undertaken by Detskiy Mir to implement a complex quality control system demonstrates of the company’s social responsibility and of its pro-active business approach».

Detskiy Mir Group is the leader in Russian retail of juvenile products. Today, the Group integrates the retail chain under Detskiy Mir brand and the company S-toys, one of the leading players in toys production and importation. Trade area of the retail chain amounts to 180 000 square meters in 102 branded super- and hypermarkets in 52 cities of Russia and in 1 city of Ukraine. In 2007, the Group’s turnover according to US GAAP reached $597.2 million.